This past April, Google tweaked it's search engine to favor websites it considered mobile friendly. While initial reports on the impact seemed insignificant, more recent findings point to the fact that was in fact a big deal, it just took a little while for it all to sink in.
So you’re in the market for a good marketing automation platform, but need a simple way of comparing what’s available without having to sit through hours of demo’s loaded with buzzwords for features that leave you walking away more confused than you were at-first-google.
To save a few strands of hair from greying prematurely, we’ve created this simplistic Value Proposition for SMB’s looking into marketing automation to help speed things up.
When I search, “What is a transactional email?” on Google, I receive the following as my first result (after the paid ads that is):
This is a good definition, but hearing the words, “user” and “automated” makes me feel like I’m living on the grid as a Tron character rather than learning about how to better understand transactional emails. So for the sake of pretending we aren't in Tron (as much as I think that would be awesome), lets go the more human route and learn about these, "transactional emails."
Web forms are often referred to as the gateway to your leads, but what happens when you over-step or under-step your boundaries? How does one even know when or where those boundaries were breached?
Lets take a look at what to ask, when to ask it and where to ask it when it comes to web forms embedded across your website and throughout your landing pages depending on a few distinct situations.
Despite the overabundance of free online tools available to assist digital marketers today, many of us still wait until a friend or colleague puts us on to a new one to adopt.
In this post we’re going to share some of the tools that we here at Leadsius use on a daily basis to make life a little easier; this will go hand in hand with one of our previous posts that featured high quality image sources!
Considering that many of the SMBs getting started with Leadsius are brand new to the world of marketing automation, we see certain questions come at us time and time again.
One of the questions that we get quite often is, “What is a landing page - exactly?”
One of the concerns some people may have with the adoption of marketing automation is that they’re afraid to lose that oh-so-human touch when reaching out to the people interacting with their business. While this concern is a healthy one, the truth is that marketing automation is only as human as we humans allow it to be (meaning you don't have to sound like an NSA-built automated robot if you don't want to!)
The purpose of this post is to arm small-to-medium business (SMB) owners and marketers with the "basic need-to-knows" of search engine optimization (SEO) - an area of expertise that can be very intimidating to the lot of us.