15 Dec Facebook Introduces Call-to-Action Buttons

Right before the weekend Facebook made an exciting little announcement: CTA buttons for your business’ page are on-the-way.

This feature isn’t available to everyone just yet, but it’s going to be rolling out in the US over the next few weeks and will be available worldwide come 2015.

This is how the Facebook Business Page Call-to-Action works

Page admins will have 7 pre-made CTA buttons to select from:

  • Book Now
  • Contact Us
  • Use App
  • Play Game
  • Shop Now
  • Sign Up
  • Watch Video

The location of this CTA is fixed and will appear right beside the “like” button – both of which rest on top of your cover photo facebook cta button location

Tip: Make sure your cover photo doesn’t wash-out the call-to-action button, making it harder to see for your visitors.

The Dollar Shave Club, an online retailer, was given access to the beta version of this. If you’d like to see it for yourself how they used this feature, head on over to their facebook page.

After analyzing the results of a three-week test with this new CTA feature, Dollar Shave Club’s director of aquisition Brian Kim said:

Over the course of a three-week test, the Sign Up call-to-action button delivered a 2.5x higher conversion rate versus other comparable social placements aimed to drive new user acquisition.” — Brian Kim, Director of Acquisition, Dollar Shave Club

Keep an eye on your Facebook page over the course of the next few weeks and if you’re outside the US, keep an eye heading into the new year. Once you have access to this feature, simply “link to any destination on or off Facebook that aligns with a business’s goals.”

Let us know what you think about this new feature: Will you be trying it out? Do you think it will have a noticeable effect on your business’ Facebook conversion rates?



Chris Lawrence
  • Jon Buscall
    Posted at 23:58h, 15 December Reply

    It’s a nice touch from Facebook and you can see that they’re gearing up for increased commercial use in 2015; however, many of our customers are increasingly ambivalent about FB given that they can’t reach the audience they’ve built up with paying to boost posts. Sure, many are having to accept that FB is now a paid channel but we’re seeing a lot friction too.

    • Chris Lawrence
      Posted at 10:16h, 16 December Reply

      I can see how that would be so Jon. Personally I have mixed feelings on Facebook. On one hand they’re still the big kid on the block, that goes without saying; on the other hand, I appreciated it more when their algorithms didn’t work so hard to filter what would be displayed on my feed based upon when I last interacted with a given page I like or person I follow (aka, when it was a bit more like Twitter in that it was a straight-forward organic flow of content). In this case I like that there’s a streamlined or more visual way to take someone from Facebook directly to your business.

      At the end of the day I suppose the amount you invest into Facebook, or any other social media channel for that matter, really hinges upon where the people your business interacts with are most.

      Thanks for the comment Jon; it’s nice to hear what the real “word on the street” is!

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