01 Sep How Google’s ‘Mobilegeddon’ Affected Non-Mobile-Friendly Websites
This past April, Google tweaked it’s search engine to favor websites it considered mobile friendly. While initial reports on the impact seemed insignificant, more recent findings point to the fact that was in fact a big deal, it just took a little while for it all to sink in.
In a recent report from Adobe Systems whereby traffic to more than 5,000 sites was divided into mobile-friendly and non-mobile-friendly then analyzed, it was found that traffic to non-mobile-friendly websites from Google mobile searches fell 12% in the two months after the changes went into effect.
Ahead of the change, Google said it would favor sites that looked good on small screens, used bigger text and separated links so that they are easier to tap.
This change also had a positive effect on Google’s ad revenue. Sites that began to receive less traffic began dumping more money into mobile-search ads to keep phone users visiting their websites.
How can SMB’s keep up?
One of the more obvious points being discussed in regards to this all is that larger companies with more resources are able to throw money at the problem of changing their site to facilitating mobile visits, whereas SMB’s have a tougher time finding the time and money to handle this kind of a project.
Here at Leadsius, we’re in the middle of creating a brand new website and ensuring that it’s optimized for mobile as well. To be completely honest, we have just a few staff members focusing on this while they simultaneously juggle other tasks; after all, this situation is one of the realities of being a small-to-medium sized business.
For our new website we’re using WordPress, as we always have, and we’re also using our new Leadsius for WordPress plugin to reduce our time-to-market.
The great thing about WordPress is not only that you can take advantage of the Leadsius plugin to make fuzing marketing automation into your site much easier, but you can also take advantage of the WordPress Drag & Drop Visual Composer, which allows you to easily optimize your website for mobile viewers.
So while we’re taking the necessary steps to ensure that our business stays ahead of the curve, we hope you are too and wanted to share this information in hopes that it will prompt your team to take mobile optimization of your website seriously.