19 Jan How to drive website traffic
Welcome to the second of six blog posts in the series about inbound marketing. In the first post, Why inbound marketing?, you learned the importance of the inbound marketing process. This post outlines different ways of driving traffic to your website.
Blog posts in the inbound marketing series:
- Why inbound marketing?
- How to drive website traffic? (this post)
- How to capture leads on your website?
- How to nurture leads from inbound marketing?
- How to close sales?
- How to sell more to existing customers?
There are many ways to drive website traffic, but the most important thing is attracting visitors to content well-worth their time and attention on your website. We suggest you start with answering these three questions:
- What different personas are there at the buyer company?
- What questions do these people have to answer during their buying process?
- What are your answers to the customer’s questions?
Once you have well thought-through answers to these questions, you can produce material that answers your customers’ questions. This could be relevant information in the form of presentations, guides or reports, presented in a way that is interesting, entertaining or that engages the visitor.
Driving website traffic
The challenge is to get visitors to come to your website for the first time so that they can discover the treasure of knowledge and information. How do you do that? A fantastic website is surely not very fantastic if no one visits it. Here are a few examples to help you get started and a visual of different channels you should consider to utilize when driving traffic to your website:
Search engine optimization (SEO) is an art and science in itself. In essence, it aims to get a website appear as high up as possible among search engine results and drive website traffic. The better your site ranks, the more traffic you will drive.
Pay per click (PPC) enables you to increase traffic to your website for a fixed price per visitor attracted. The world of PPC starts with Google AdWords, the most common form of PPC, where you place a bid on search words and pay Google a fixed amount once a visitor clicks on your ad and arrives at your website.
Putting ads on Facebook or taking advantage of LinkedIn Ads can also help you drive a large amount of traffic to your website if managed properly.
Crucial in today’s world – social media. You can’t afford to overlook social media as buyers increasingly use this channel to access information about goods and services. Blogs, Facebook pages, Youtube or Twitter accounts; they’re all easy ways to communicate, interact and present offers to interested audience members and in such way – drive traffic.
These are just some of the strategies and channels you should consider for driving traffic to your website. Dig deeper into how to successfully attract relevant audience to your website and turn them into customers in our free guide, Leadsius guide to inbound marketing.
Let us know if you found this post helpful or chime in with any comments as we always appreciate a great conversation surrounding marketing!
Stay tuned for our 3rd blog post in the series – How to capture leads on your website. Coming shortly to the Leadsius blog.