Marketing automation Tag

12 May The Marketing Automation industry is building hurdles to screen out customers – SMB Marketers are the losers!

hurdlesThings are heating up!

The leading providers protects their business models by building hurdles, SMB/SME companies interest in Marketing Automation increases for every day, traditional IT-companies acquires MAS companies, there is a rapid growth in the industry and a lot of new vendors are out there. Where does it takes us? Here´s my reflections and predictions.
Mr. David Raab wrote these words in an analysis lately about new competitors coming up in the Marketing Automation landscape. "--- In fact, the trend in the marketing automation industry has generally been to increase rather than remove barriers to getting started ---" Read the full post here.
Later in the same post he points out that vendors like Hubspot and Infusionsoft even screen out companies who haven´t got the money or the time to take on the hard work of getting started with Marketing Automation. This means they are actively disqualifying a huge part of all SMB Marketers the chance to take advantage of of new smart marketing technology. The business model of “screening” works as long as the market keeps on growing and it will keep on doing so until 2020.
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06 May How modern Marketing Technology Challenges your Creativity!

Modern Marketing Technology sets you in position to be as creative and smart as you always wanted to be...

Marketing technology Marketing has always been and will always be about creating outstanding ideas! If you thought creativity only was for big Advertising Agencies making expensive TV-spots you are definitely wrong. It is in fact more important than ever to stand out and connect to your audience with creative and remarkable ideas - in every interaction you possible can achieve, your ”marketing-voice” needs to hit the sweet-spot of emotions to trigger action. Think your job as a B2B Marketer is more about processes and planning you better think again. You see, great ideas put into a well executed plan is what you are aiming for and modern technology will actually help you make it happen...
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27 Dec Leadsius teams up with Vendemore to be able to provide more qualified leads to B2B marketers

The Swedish Marketing Automation company Leadsius is happy to let their customers know that they today also can offer company targeted online advertising for B2B, thanks to their new partnership with Vendemore. The partnership combines the two most interesting marketing disciplines for B2B today, Marketing Automation and Pipeline Marketing. B2B marketers...

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12 Nov Saab Automobile Parts AB invests in new business driven website with Marketing Automation from Leadsius

Saab Automobile Parts AB chooses Swedish Marketing Automation company Leadsius to create their new website As part of the delivery, Leadsius will create an Inbound and Content Marketing Strategy and implement the Leadsius Marketing Automation platform. Happy F&B has developed the brand platform, the new name...

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30 Oct [podcast] Ask the Experts – Outstanding ideas on the future of B2B Marketing

Leadsius - Best of Ask The Experts In this Podcast Leadsius experts get together to share their views on Marketing Automation, Real Time Marketing, Paid Advertising, Conversion Optimization, Content Marketing, Leadership, Competence and much more together with Stefan Jahge, Magnus Sandman and Lennart Svanberg from Leadsius. Our...

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04 Oct The Swedish Marketing Automation Company Leadsius recruits Magnus Ingvarsson, internet entrepreneur and Founder of Projectplace International AB

Magnus has a solid background in SaaS (Software as a Service) and internet marketing, and his responsibility at Leadsius will be to build the digital business model. His previous experience as a founder of Projectplace and his interest in web-based services and business models are...

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16 Mar How Marketing Automation works for SMB – SME Marketers

[caption id="attachment_1767" align="aligncenter" width="694"]Marketing Automation - Step by step Marketing Automation - Step by step[/caption]

In a Techaisle report, a global SME - SMB & Channel ICT Market Research Analyst firm, it comes clear that Marketing Automation is not only for the big guys. Small and medium sized businesses are adopting the technology and the trend is clear, benefits from Marketing Automation is highly prioritized for SMB - SME companies all around the globe. (Read the full article here!) The question is, how should small and medium sized businesses use Marketing Automation and most important, what will the outcome be?  Marketers are ready to use this new technology to grow their businesses step by step...

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