why Leadsius-the no-bs assessment

01 Jun The No-BS Marketing Automation Buyer’s Guide

So you’re in the market for a good marketing automation platform, but need a simple way of comparing what’s available without having to sit through hours of demo’s loaded with buzzwords for features that leave you walking away more confused than you were at-first-google.

To save a few strands of hair from greying prematurely, we’ve created this simplistic Value Proposition for SMB’s looking into marketing automation to help speed things up.

Why Leadsius?

 

  • Realistic pricing & capabilities for SMBs
  • Higher than avg total platform usage
  • Quality support – no strings attached

 

Realistic pricing & capabilities:

 

I like to think of Leadsius as the, “For the SMB, by the SMB” marketing automation platform and part of that means being open, honest and transparent about the other choices on the market.

Rather than shy away from our competitors names or pretend that you can’t find them easily with a few keystrokes, we’ve gone ahead and compiled the numbers to help everyone involved in the selection process feel a little more confident in their final decisions.

While we haven’t listed every single detail outlined by each competitor’s offering, this is an estimate of the average getting started costs associated with each for a fully functional marketing automation account that’s on-par with our average entry level premium account.

With further adieu, lets take a look at how we stack up:

*Please note that these are estimates we have gathered and we do not fully list every single feature as listed by these providers. We welcome you to look into each provider for yourself to add validity to our comparisons.

 

Leadsius

  • 5,000 contacts
  • 5 users
  • Analytics & contact insights
  • Forms & landing pages
  • Lead nurturing & segmentation
  • Marketing automation
  • Mobile optimization
  • Unlimited email send outs, custom URLs and file hosting
  • Website tracking
  • WordPress integration
  • Sales notifications
  • Smart lists
  • and more….

$3,540 annual + FREE on-boarding


HubSpot

  • 5,000 contacts
  • Unlimited users and website visits
  • Contact reports
  • List analytics
  • Marketing Automation
  • Mobile Optimization
  • Sales notifications
  • Segmentation
  • Website tracking
  • Email limit: 50,000 p/month
  • and more…

$13,000 annual incl. $3,000 mandatory on-boarding 

 

Pardot

  • 10,000 contacts
  • Number of users / additional cost: unknown
  • Forms & landing pages
  • Google Analytics Integration
  • Limited file hosting: 500MB
  • Limited marketing automation: 100 rules
  • Lead nurturing
  • Lead scoring
  • Social profiles
  • Unlimited email send outs
  • and more…

$24,000 annual + quick-start on-boarding.

 

Marketo

  • 10,000 contacts
  • Email marketing
  • Event marketing & webinars
  • Marketing program analyzer
  • Marketo Moments Mobile App
  • Marketo Ad Bridge
  • Funnel Builder
  • Lead nurturing
  • Lead Scoring
  • Social boost
  • and more…

$24,000 annual 

 

InfusionSoft

  • 5,000 contacts
  • 3 users
  • Contact Management
  • Marketing automation
  • Email limit: 12,500 per month

$4,500 annual incl. $1,500 mandatory on-boarding cost

 

Act-on

  • 5,000 contacts
  • 3 users
  • Email marketing
  • Lead nurturing
  • Lead scoring
  • API access
  • Social media mgmt
  • Reports
  • and more…

$10,800 annual + on-boarding ranging from $500-$2,500

 

Higher than avg. total platform usage

 

The people using Leadsius, on average, take advantage of a much higher total percentage of the total platform components and capabilities available to them when compared to more complex marketing automation platforms. You can take our word for it, or you can sign up for a free account to see for yourself.

This is important to note in the face of many platforms that demand hefty start-up fees in addition to pricier and often limited capabilities such as limited email send-outs, etc. While marketing automation tools certainly take time to learn, we’re confident that our free on-boarding package is enough to ensure the ability to move forward on your own.

The most important thing in our eyes is to look in the mirror and be honest with yourself as a small-to-medium business owner (or team member) about your wants and your needs. Leadsius doesn’t have all of the shiny bells and whistles that some in our category do; what we do have is a selectively curated set of shiny bells and whistles at a fraction of the cost – the bells and whistles that our users need and will use most.

 

Premium support with no strings attached

 

Leadsius is approachable in the same way that your favorite local, “mom & pop” business is, with exception of the fact that we can’t guarantee the safety and well-being of your dog while you run into the post office (sorry about that).

While we do offer prioritized support to our premium clients, we don’t treat the people using free Leadsius accounts with any less respect or sense of urgency. We believe in an open door policy whereby you can come to our support portal to receive help and knowledge on your inquiries as quickly as we’re able to respond.

Our focus isn’t on consultancy or advanced on-boarding; for this we have a fantastic partner network of dedicated and certified Leadsius organizations standing by to help anyone who feels they’d like some added muscle behind their hustle!

 

Click here to book a free demo of Leadsius!

leadsius
felipe.egas@leadsius.com
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